General Magic

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”). The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley Company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android and eBay.


Language: English
Subtitles: Estonian

  • Name in Original Language: General Magic
  • Director: Sarah Kerruish, Matt Maude
  • Country: USA
  • Year: 2018
  • Length: 90
  • Cinematography: Jay Maude, Matt Maude
  • Editing: Claire Ferguson, Anna Meller


  • Tartu Elektriteater: Wednesday 29.01 - 19:00
  • Cinema Artis, hall 1: Friday, 31.01 - 21:30
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